Just wanted to highlight the very common (and unfortunately growing) practice of price manipulation in the wine industry. It’s a nasty practice and makes it really hard for consumers to know what is a bargain and what is not. Basically, the price of a wine is ‘upped’ from its suggested retail price for a period of time only to be discounted back to, or slightly below, the original retail price. This means that a wine can be sold as being on a ‘great’ discount while in actuality the price hasn't changed much at all, the only difference being that the consumer felt they got a bargain...
Not all retailers use this practice, and far from all discounted wine is manipulated in this way, but its worth considering when buying heavily discounted wine. My advice is to shop around a bit before buying to know the actual value of the wine. An example of this was Krug Champagne that was discounted by a large UK retailer by about £35, which sounds like a great saving but the actual price was really just the ‘normal’ (£90-95) retail price. I think it smells, but then again that’s my opinion…
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